HOW TO ADVERTISE YOUR BUSINESS ON FACEBOOK – Businesses so far can’t afford to ignore Facebook because it is the biggest social networking platform in the world.
As of January 2018, more than 2 billion people were using Facebook, thus, making it the key marketing platform for just any and every business.
So, imagine what that kind of population can do for your business, especially when you advertise your business to them.
How to advertise your business on facebook
Facebook advertising helps in providing numerous options from which you can choose from when you are not sure of where to begin. It also helps in specific audience targeting, thereby, making it easier to get across to people who would show interest in your business the most.
Facebook Advertising, A Powerful Technique To Grow Your Business
You can use Facebook Ads to do a lot of things, from growing your Facebook audience to promoting your business; this is just the right platform for almost everything! It’s exciting!
In this guide, I am going to show you how to advertise on Facebook and also the best types of Ads to use when advertising.
But before this, I hope you have an Ad account because it’s really important to own one when advertising on Facebook. If no, click here
Step 1:- Create Your Page
You can advertise on Facebook, through your profile, if you don’t have a business page. I have seen people do it, and they got nice results. But you should own a page; it’s like a home base, it’s like a regular Facebook profile but specifically for brands and businesses.
This is where you interact with Facebook users, so make sure it reflects your brand. Use a business logo as the primary photo for your page, also need to also pick a cover photo that is attractive and showcases what your business does.
Write up a few enticing sentences to describe your brand and choose a web address that is easy to memorize.
Step 2:- Share Your Posts
After creating your page and putting up the photos to be used as primary photo and cover photo respectively, you’ve got to share!
Create contents that can rack up followers and will make users like your page to see your posts.
Virtual contents are by far the best because they drive people to comment, share, and like. And because of this, always find a way to add a virtual element to your posts, whether it is a photo or a short video clip.
Step 3:- Make Connections
Imagine sharing good content, and no one sees it, that’s kinda heartbreaking, you know? Especially when you put in your best to create that content.
However, Facebook has built-in- tools to help you get more audience.
To take advantage of this, first, check the “Build Audience” tools in your page’s Admin menu.
In here, there are options to invite both your Facebook friends and email contacts to follow your page.
You can also get more followers when you promote your business page, boost your posts, and promote your website.
— How To Promote Your Business Page – How To Advertise Your Business On Facebook
Step 1:- Go to your Facebook page, you will see a “promote your page” in the left sidebar.
Step 2:- Click on the option; with this, you get to preview the exact look of your ad in the news feed for desktop users and mobile users.
Step 3:- Click on the settings wheel icon beneath the preview and select “Advanced options” to configure your Ad with customized text and an image in the Facebook Ads manager.
To the right of your Ad preview, you will see your targeting options; they include location, interests, age, and gender. Beneath these, you will be able to set your budget and schedule the duration of your Ad’s run time.
Step 4:- Click “promote page” to submit your Ad to Facebook for review.
—How To Boost Post:-
Each time you create content for your Facebook page, you will have the option to boost your post to a great number of audience using the boost your post button at the bottom right of each post.
When you choose this option, you will get the opportunity to preview how your boosted post will look in the newsfeed. There, you will be able to target your Ad by location, interest, age, and gender.
Beneath these, you will be able to set your budget and schedule the duration of your Ad’s run time. Then you click boost to submit your Ad to Facebook for review.
—How To Promote Your Website
There would be an option to promote your website if you included it on your facebook page’s “About box”.
You can promote your website using a Facebook Ad. when you click on this option; you will get to customize your Ad text and image, then preview how your Ad will look like in the newsfeed.
To the right, you will see get your target by location, interests, age, and gender.
Under these options, you will set your budget and length of time you want your Ad to run.
Then click “promote website” to submit your Ad to Facebook for review.
Step 4:- Consider Facebook Ads
This brings us back to what I made mention of earlier, about the best types of Ads to use when advertising.
Facebook Ads always appear as promotional posts and direct anyone who clicks, straight to your website.
Best Types Of Ads – How To Advertise Your Business On Facebook
Video Ads:- it’s always somehow motivational. It can be a clip of you or your team or your product in action and can always get the public to want to learn more.
Photo Ads:- it’s simple but remembers not to make it boring. You can create one by just a few clicks by boosting an existing post with a photo from your Facebook page.
Slideshow Ads:- These types of Ads has an eye-catching motion, just like videos and has the advantage of using much less bandwidth so that they can load well even for people on slow intended connections.
Lead Ads:- These types of Ads are only available for mobile devices because they are specifically designed to make it very much easier for people to give you their contact without a lot of typing.
Carousel Ads:- This Ad uses up to 10 photos or videos to showcase your product or service. You can use this ad to highlight the different benefits of one product, several different products, or use all the photos together.
There are also others like Instant experience Ads, Dynamic Ads, Messenger Ads, and so on.