Ms. Young’s ideas were not the only revolutionary thing about her. At the time, most employers offered severance packages to pregnant women, on the assumption…
View More Shirley Young, Businesswoman and Cultural Diplomat to China, Dies at 85
Tag: Advertising and Marketing
Shirley Young, Businesswoman and Cultural Diplomat to China, Dies at 85
Ms. Young’s ideas were not the only revolutionary thing about her. At the time, most employers offered severance packages to pregnant women, on the assumption…
View More Shirley Young, Businesswoman and Cultural Diplomat to China, Dies at 85
Apple and Facebook’s Fight Over Your Data Privacy
Facebook grew to be one of the world’s largest companies by gathering up large quantities of personal data and auctioning them off to advertisers. Now…
View More Apple and Facebook’s Fight Over Your Data Privacy
Bed Bath and Beyond’s Big, Ubiquitous Coupon: An Oral History
The F.B.I. found one in the junk drawer at the Santa Monica hide-out of the notorious mobster Whitey Bulger, which goes to show that gangsters…
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Facebook Takes the Gloves Off in Feud With Apple
For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Apple’s Tim Cook and Facebook’s Mark Zuckerberg, have periodically taken thinly…
View More Facebook Takes the Gloves Off in Feud With Apple
Wary Companies Hesitate on Super Bowl Commercials, Citing Pandemic
It seemed like money well spent, when Sabra paid millions to book a 30-second slot for the 2020 Super Bowl. For one thing, the game…
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It’s Time to Scare People About Covid
I still remember exactly where I was sitting decades ago, during the short film shown in class: For a few painful minutes, we watched a…
View More It’s Time to Scare People About Covid
Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines
With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize…
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A Call to Arms: Wear a Mask
“Our shields are worn. Our resolve is being tested.” So say the most immediate, frontline health care workers in a new ad campaign as the…
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Big Tech Continues Its Surge Ahead of the Rest of the Economy
While the rest of the U.S. economy languished earlier this year, the tech industry’s biggest companies seemed immune to the downturn, surging as the country…
View More Big Tech Continues Its Surge Ahead of the Rest of the Economy